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A (very long) essay on political communications, French style. Posted on 19 October 2011 | 12:10pm. The post has just arrived and in it a very nice surprise, the discovery that Jacques Seguela, one-time adviser to President Mitterrand, now close confidant of President and Madame Sarkozy (indeed he intoduced them), and something of a legend in French political communications, has dedicated his latest book to little old moi . With apologies for the missing accents here and in the French bits of the long posting which follows the dedication to resume, #8216; Le Pouvoir dans la Peau #8216; (Power in the skin) reads #8216; A Alastair Campbell, mon spin doctor prefere#8217; (three missing accents in one word mes excuses sinceres). So what did I do for this honour, you are asking? Well, perhaps the fact that he asked me to read his book, and write a #8216;postface#8217; assessment both of his writing and of the issues he covers, and the fact that I said yes, has something to do with it. He says some blushmakingly kind things in his #8216;preface to the postface#8217;, which I will have to leave to French readers of the whole thing (published by Plon). But for the largely Anglophone visitors of this blog, I thought some of you might like to read the said #8216;postface#8217; in English (apart from the tudor help, bits where I quote direct from resume great, his book). I hope all those students who write asking for help with dissertations will find something quotable in it. Meanwhile I am off to Norway for a conference and a meeting with the Norwegian Labour Party. Net Resume Com. I#8217;m looking forward to being in resume great the country with the defining intelligence essay, highest #8216;human development index#8217; in the world, and which showed such a mature response to the recent massacre of Oslo and resume Utoya. Here is the postface to Le Pouvoir dans la Peau.
Jacques Seguela writes about political campaigns and communications not merely as an expert analyst, but as an on osmosis experienced practitioner. Hence his latest book contains both insights worth heeding, but also enlivening tales of resume great his own experience. He is observer and participant; outsider looking in, and insider looking out. There is much to look at, not least in France with a Presidential election looming, and the outcome far from easy to predict. We live in a world defined by the pace of tudor help change, and whilst the velocity of that change has not always impacted upon our political institutions, many of resume which would remain recognisable to figures of history, it most certainly has impacted upon political communications. As Seguela writes: ‘En 5 ans le monde de la communication a plus evolue que dans les cents dernieres annees. #8216; Google, Youtube, Twitter, Facebook have quickly entered our language and changed the way we communicate, live our private lives, do business, do politics. People do not believe politicians as much as they once did. Good College Creative. Nor do they believe the media. Resume. So who do we believe? We believe each other. The power and the political potential of social networks flows from that reality.
Though fiercely modern in their application, social networks in some ways take us back to the politics of the good college writing, village square. They are an electronic word of mouth on a sometimes global scale. This has changed the way people interact with each other and with their politicians. My first campaign as spokesman and great strategist for Tony Blair was in 1997, three years in the planning after he had become leader of the net resume com, Opposition Labour Party. Some of the principles of strategy we applied back then would certainly apply to a modern day election. But their tactical execution almost certainly would not. Politicians and resume great their strategists have to adapt to change as well as lead it. Seguela gives some interesting insights into those who have adapted well, and simple day those who have done less well. He clearly adores former President Lula of Brazil and resume great you can feel his yearning for a French leader who can somehow combine hard-headed strategy with human empathy in tudor homework help the same way as a man who left office with satisfaction ratings of 87percent. Seguela probably remains best known in political circles for resume great his role advising Francois Mitterrand. Yet wheras I am #8216;tribal Labour#8217;, and could not imagine supporting a Conservative Party candidate in the UK, Seguela came out net resume com, as a major supporter of Nicolas Sarkozy.
I wonder if one of the reasons was not a frustration that large parts of the resume, left in France remain eternally suspicious of modern communications techniques and styles which, frankly, no modern leader in a modern democracy can ignore. How he or she adapts to, or uses, them is programs up to them. But you cannot stand aside and imagine the world has not changed. If Lula is a star of resume this book, so too is Barack Obama. American elections are of enormous interest to all political campaign junkies, a category in which both Seguela and I would almost certainly qualify. Much is made of Obama#8217;s use of the critical essays, internet, a relatively new phenomenon in historical terms and one the young Senator used brilliantly in his quest to become President. Yet though it was an great accurate expression of net resume com his modernity, underpinning its use were some very old-fashioned campaign principles. He used it to turn supporters into activists who both gave funds and resume also took his campaign materials and ideas and ran their own campaigns for him. Somehow he managed to make one of the ray bradbury, most professional, most disciplined and best funded campaigns in history look like an enormous act of democratic participation.
It was less command and control the model we certainly adopted in 1997 and 2001, Labour#8217;s two landslide victories, easing off a little for our third win in 2005 than #8216;inspire and resume empower.#8217; #8216;Yes we can#8217; not #8216;yes I can#8217;. His supporters were more than supporters. They were an active part of the campaign, and of the message. College Programs. The key to this was something that had nothing to great, do with politicians and intelligence everything to do with science, technology and the internet. Ask me who has had the most influence on resume great, campaigns in recent times and I might be tempted to reply Tim Berners-Lee, the man credited with gifting the web to net resume com, the world. Resume Great. Its implications have been far reaching in critical essays virtually all aspects of our lives, politics and political campaigns foremost. The new household brand names of the resume great, cyber era have not replaced good policy work, messaging and ray bradbury organisation.
But they have become essential components of the execution of them in great the campaign. Mainstream conventional media remains important and influential, not least because, bizarrely, in most democracies the intelligence essay, broadcasters continue to great, let the press set their agenda for simple essay about day them. But a candidate who tries to stand against the tide of new media will be making a big mistake, and missing big opportunities. If it has changed so much in the last five years, how much more will it change in the next five years? They will also be making a mistake if they think social media can be managed and massaged in the way that, often, mainstream media have been. The key on this I agree totally with Seguela is authenticity.
And that should be good news for authentic political leaders and an authenticity hungry public alike. The public tend to get to the point of an election. Seguela has an resume great interesting account of the ray bradbury critical essays, last UK election and in particular the first ever televised Leaders#8217; Debates. Though I had worked on three campaigns for Tony Blair, I am sufficiently tribally Labour to have answered a call from his successor, Gordon Brown, to go back to help him for great his first election campaign as leader in 2011. One of the college writing programs, roles I ended up playing was that of David Cameron in Brown#8217;s preparatory sessions for great the TV debates. These debates mattered, that much was sure. Election planning for Blair, I had always been doubtful about the benefit of such debates in a Parliamentary democracy where our leaders meet each other week in week out in the crucible of the House of Commons.
I was worried the media would make them all about themselves, and good college programs that the policy issues would be drowned out. So it proved. Yet in a way the public did get to resume, the point they wanted to. They did not particularly want Labour back after 13 years in net resume com power. Resume. They did not particularly yearn for David Cameron and a Conservative Party unsure about homework, its direction.
So the resume, third party leader emerged through the college writing, middle. Nick Clegg was judged the resume, clear winner by the instant reactions of public and media alike. Good College Creative Writing. For a few days he seemed impregnable. Yet come the vote, he did not make a huge breakthrough. It was only because neither Labour nor the great, Tories could get over the line that Clegg ended up as deputy Prime Minister in about sports day a coalition government. The country had not been able to make its mind up, delivered a muddled result and asked the leaders to sort it out. The leader who came first and the leader who came third did a deal to do so.
I think Seguela is too kind to Cameron. Any rational assessment of the political landscape before the last UK election would have suggested a Tory victory. Labour in power a long time; the economic crash; a Parliament dominated by a scandal involving MPs#8217; expenses; Iraq back in the news because of the official Inquiry; Afghanistan not going well; the press even more strongly in favour of a Tory win than they had been for a Labour win in 1997, and vicious about Brown. Also the Tories had big money to spend on the campaign and Labour did not. Yet Cameron could not secure a majority. Great. Why not? There is no simple answer. Help. The wonder of resume democracy lies in millions of people having their own experiences, impressions and judgements before deciding how to cast their vote. Ray Bradbury Critical Essays. But the strategist in me says the simple answer is that Cameron lacked real strategic clarity.
I think Sequela would agree that for resume all the homework help, changes that technological and mediatic change has forced upon political campaigns, strategy remains the key. The cyber era has forced campaigners to rethink tactics, but strategy remains more important. He and I are clearly in agreement that John McCain#8217;s appointment of Sarah Palin as running mate, for example, was a tactical masterstroke, but a strategic catastrophe. Tactically, he excited his base, gave the media a new toy, and great momentarily unnnerved his opponent. Strategically he blew a hole through the two central planks of his campaign experience, and being different from critical, George Bush. In putting tactics before strategy, he broke one of the golden rules of campaigning. Strategists like rules. We like points of principle to act as anchors. Resume Great. I like the essay, rules in Seguela#8217;s Chapter 5. On vote pour une idee. Pas pour une ideologie.
On vote pour soi. Great. Pas pour son candidat. On vote pour un homme. Pas pour un parti. On vote pour le professionalisme. Pas pour l#8217;amateurisme. On vote pour un projet pas pour le rejet. Net Resume Com. On vote pour le coeur. Pas pour le rancoeur.
On vote pour le futur. Pas pour le passe. On vote pour le bcbg. Pas pour le bling bling. Resume Great. It is essay charmingly French that he illuminates the rule about voting for le couer pas pour le rancour to great, a tale of love and sex. Tudor Homework Help. #8216;Si votre femme vous trompe, ce n#8217;est pas en couvrant d#8217;insulte son amant que vous le reconquerez. Mais en lui redonnant envie de vous. La mecanique electorale est le meme, se faire elire c#8217;est se faire preferer.#8217; That may seem glib. But politics is a human business.
It is about feelings as well as policies, emotion as well as reason. People often talk about their political leaders as though in great a relationship with them. #8216;He#8217;s not listening #8230; Why on earth did he do that? #8230; I#8217;ve gone off him #8230; Oh, I still like him deep down.#8217; Political leaders sometimes talk of the people in the same way. Help. How many times did I sit in the back of a car with Tony Blair, or fly over resume, Britain in intelligence essay a ‘plane and he would look down and say #8216;God, I wish I knew what they were thinking #8230; Do they still like us?#8217; Back at the time of our first landslide, talk of the resume great, country #8216;falling in love#8217; with Blair was widespread. Today, the biggest accusations of betrayal against Blair will often come from those who #8216;fell in biology coursework love#8217; most deeply at the outset of his leadership. Perhaps this trend towards relationship politics is resume being exacerbated by the tendency towards younger leaders.
Obama, Cameron, Sarkozy, Merkel these are people who came to power much younger than their counterparts down the centuries. Essays. Seguela, a man of a certain age, remains fascinated by youth and great its impact. The brand manager in him can barely disguise his glee that Coca Cola, the drink of the young trendy, is net resume com 130 years old. You can sense the excitement he felt on resume, meeting the young Americans not born when Seguela was advising Mitterrand who had developed Obama#8217;s digital strategy and so helped deliver a mailing list of 13m people. The focus on youth also dominates his analysis of the political consequences of the economic crash whose impact runs through these pages, and good college creative offers some fascinating factoids half of all Europeans are over 50, whilst three quarters of Algerians are under 25. There are as many people under 30 in resume great China as in Russia, the simple essay about day, US and Australia combined, and in India twice as many as in great China. That too is a powerful force of about sports day global change, and will have its impact on Western politics of the future. As to what it all means for the next French elections, I don#8217;t know. But this book provides part of the backdrop, economic and political.
It should make interesting reading for anyone involved in that campaign. Whilst clearly still of the view Sarkozy was and is the right choice for great France, (though the polls at the time of writing indicate he is in a minority) he throws out biology coursework, ideas and challenges for right and left alike. As traditional lines are drawn, careful reading might provoke candidates and resume parties to see that they should always be looking to the next new ideas, not merely repackaging the last new, let alone the old. I was in Paris recently as a guest of the tudor homework help, left think tank, Terra Nova, and met politicians, advisors, militants, experts, journalists and bloggers. I came away with some strong impressions. Firstly, virtually everyone told me that President Sarkozy was hugely unpopular, and resume his ratings as low as it was possible to go. Yet many of the same people told me he could still win. They know he relishes a campaign.
They suspect he may have learned from coursework on osmosis, some mistakes. Incumbency is great a powerful weapon. A comeback is a powerful narrative. And they worried that with the President so unpopular, the economy sluggish, social issues raw, and the left in power in many parts of France, the PS should have been doing far better in the polls (to which, incidentally, French politicians and media pay far too much attention.) Of course this was pre selection of a PS candidate. Many of the Socialists agreed with my analysis that once they had chosen the candidate, they needed to unite behind that candidate, resist their historic predilection for biology factionalism, run a campaign that was fresh, energetic and based upon a programme totally focused on the future and great one which addressed people#8217;s concerns.
They agreed too that the PS could no longer look down its nose at good college creative, communication, but had to see it not just as an resume great essential element of campaigning, but a democratic duty at a time when people have so many pressures on their lives and living standards, and concerns about the world around them. Defining Intelligence Essay. But though they agreed with the analysis, some worried about the Party’s capacity to deliver upon it. Great. The fear of another defeat ought to be enough, surely, to deliver on the first and essential part: unity. As someone on the progressive side of the political divide, I continue to think the French left#8217;s over intellectualisation of politics, its focus on ray bradbury, never-ending debate instead of resume great agreement around big points and help unity behind one accepted leader remains a problem. I added that I felt the way was wide open for resume great someone to come along and set out, with total honesty and clarity, the challenges ahead, the limitations of what one leader or one country can do, but explain the biology coursework on osmosis, world and begin to resume, shape direction. In other words, what I sensed behind the seeming confusion and rather disgruntled nature of French opinion was a real desire for leadership of a strategic rather than a tactical nature.
There too, there were concerns, not least because of memories of the negative impact on Lionel Jospin’s campaign when he stated – truthfully – that the State could not do everything. I heard a lot about Marine Le Pen and tudor certainly the polls tell a good story for the leader of the Front National. She has certainly shown she can mount a campaign and get the media to accept a sense of resume change. When even her enemies refer to as Marine, rather than the net resume com, more toxic Le Pen, that is something of a success. But whenever I have heard her, I have not heard a powerful argument for the future of France. So France enters a fascinating period, where not one single person I met predicted the great, outcome of either first or second round without at least some doubt in their eyes. When things are so tight, communications can make the difference. Creative Programs. It is not a dirty word. I don#8217;t agree with all of Seguela’s analysis. I don#8217;t accept that only four US presidents radically changed the country.
I am not entirely convinced that la pub de la pub is resume great more important than la pub. I am not sure that David Cameron#8217;s loss of college writing a child had the political impact Seguela thinks it did. I think Brits will be also be surprised at the dominant role he gives in the Tory campaign to his colleague David Jones. I think he overstates how Sarkozy is seen in the world. I agree with him that we need to be cautious about the potential abuse of the internet which has no global governance or regulation to match, but I#8217;m not sure I agree this risks being #8216;en bras arme de l#8217;anarchie#8217;. Resume Great. But it is a book full of understanding of some of the big themes and the small details required for a successful campaigning mindset. Net Resume Com. He is, as one would expect for someone who has been close to different leaders, clued up on the importance of good chemistry between leader and strategist. He understands the importance of great body language as well as language. He knows the importance of intelligence emotion as well as reason. He understands how the web is changing politics.
One of great my favourite phrases is that #8216;life is on the record#8217;. Tudor Homework Help. He has a different way of putting it. #8216;Le #8220;off#8221; n#8217;existe plus desormais. Tout ce que vous direz pourra se retourner contre vous.#8217; It is why the resume, whole #8216;droit d#8217;etre oublie#8217; is emerging as a debate. How many of the young men and women today filling the web with pictures and confessions from their private lives may end up running for office one day, and regretting their openness? On verra.
Perhaps I can end where I began, with the changes the social media has brought. At the last election Labour did not do poster campaigns. This was a shame. In previous campaigns we had had some brilliant posters. But under Gordon Brown, we had very little money for the campaign. Ray Bradbury Critical Essays. The Tories had plenty of it and, as Seguela records, they ran a lot of posters. One of their most expensive billboard campaigns was of a giant photo of resume great Cameron with an anti-Labour slogan #8216;we can#8217;t go on like this.#8217; Someone noticed that the Tory leader#8217;s face had been airbrushed. This fact became the source of thousands of net resume com tweets. Then someone set up a website mydavidcameron.com where people could send their own, largely anti-Tory, versions of this poster. These were sent in resume great in their thousands, and many were much better, wittier and more politically devastating than the original. I#8217;ll tell you when I knew they had wasted their money when the critical, newspapers carried photos of resume great one giant poster site which had been defaced #8230; Cameron#8217;s hair had been replaced with a painted version of Elvis Presley#8217;s hair, and to the slogan #8216;we can#8217;t go on like this#8217; had been added the words of one of Elvis#8217; most famous songs #8230; #8216;with suspicious minds#8217;.
The combination of the internet and biology coursework wit had reduced the political impact of a hugely expensive campaign to zero. That is great my final thought as you begin to essay about day, read Jacques Seguela’s account. Resume. It is a quote from a former colleague, Labour MP Hazel Blears #8230; #8216;Campaigning is like sex. If you#8217;re not enjoying it, you#8217;re not doing it properly.#8217; The ego has landed. Homework Help. fascinating view on the affective, the emotional response of the individual. Tories always bang on about how they view what Labour left them as nefast and noxious, Labour defends limply- the great, truly great things we did in simple essay sports day fact achieve. Great. The above text would clearly show both miss the point. On vote pour le futur.
Pas pour le passe. The presidential focus of this text On vote pour un homme. Pas pour un parti- may jar greatly with many in this country. T.B was viewed as too much this way by many. Another masochist ? It#8217;s truly weird. Coursework On Osmosis. The emergence of resume great social media is an interesting development and may, in time, alter the intelligence essay, political dynamic. It is satisfying to be able to debate issues online, particularly important for those on the left who so rarely see or hear progressive opinions in the media. Since joining Twitter I feel better informed and in touch with political issues of the day. Useful campaigning information can be spread quickly and it has the potential to strengthen social bonding between groupings of like minded people. Resume Great. I am surprised how many journalists, media organisations and politicians are active on Twitter.
It seems they at least, are aware of its potential and are wary of ignoring its influence. I suspect much of the simple essay day, antagonism directed towards Nick Clegg was spread through social media. Tenagers don#8217;t generally read newspapers or watch TV news, but they do talk to each other via Facebook. Let#8217;s hope it will make a difference. Since the collapse of widescale union membership, too many natural Labour supporters don#8217;t hear our political message. Most probably read right wing papers and watch Sky TV. Resume. We need to maximise our reach through new social media to counteract the all pervasive right-wing bias everywhere else. Norway is an amazing modern country, and how it has used it#8217;s oil and natural resouces for the best of all its people should be a set lesson to any country in the World. Efficiency in it#8217;s extraction, and efficiency in tudor homework using its resulting wealth. And this group from Norway here I have always liked since they started up, here with a guest star from Sweden.
Royksopp and Robyn, And well done for having respect from resume great, La France, but that personally does not surprise me. But the book on sharp end political communication, to tell you honestly, is not up my street. I am into other things in life, you might have noticed. Anyway, Alastair, isn#8217;t it about time you thought of becoming an MP? Glenda Jackson was older than you when she became one, if I remember right. Ah yes, just checked, she was about 56, while you are only, ahem!, 54, but without a couple of oscars#8230; you total wanks. I know who you are and everything. Net Resume Com. You are pathetic in trying to resume great, be higher. Higher than what, you tell we banging keyboard in your own worlds. Need a keyboard to grow vegetibles?
Don#8217;t think so somehow. Time, ey? Who#8217;ll have it? Raised with praise to essay, die? Parentals withering before eyes, heartbreaking before yourself die. Great. Life, who#8217;ll have it? asked? Not by many with sense. To see life#8217;s gymnastics performed, buck over a horse yes or no the tudor help, normed. More scandanavian, with a 23 windowed VW german Samba minibus, and red riding hood, yes, her and great her subliminal hidden story, Grimm from Copenhagen-like, Saw Clarissa Dickson show today brilliant! Especially when she said you would most probably have a glass of wine, while I will partake in a ginger beer.
Have wild garlic growing everywhere around here, with those baggy flowers and net resume com that smell in the air when you pass them. Resume. Will have to note them so to dig the ray bradbury critical, bulbs when ready. Gawd knows what garlic strain they be though. After helping Tony Blair to secure a historic third term in office, Alastair Campbell might have hoped to great, make good his long-planned escape from Downing Street. Blair, and Gordon Brown, had other ideas.
Having negotiated Brown’s pivotal role in the 2005 election victory, Campbell then became fundamental in good college creative the transition from great, one Prime Minister to another.
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Politics and the English Language. Most people who bother with the matter at resume all would admit that the English language is in a bad way, but it is generally assumed that we cannot by conscious action do anything about it. Our civilization is decadent and our language — so the argument runs — must inevitably share in biology on osmosis, the general collapse. It follows that any struggle against the abuse of language is a sentimental archaism, like preferring candles to electric light or hansom cabs to aeroplanes. Underneath this lies the half-conscious belief that language is a natural growth and resume not an instrument which we shape for essays, our own purposes. Now, it is clear that the decline of a language must ultimately have political and resume economic causes: it is not due simply to tudor help the bad influence of resume this or that individual writer. But an effect can become a cause, reinforcing the original cause and producing the same effect in an intensified form, and tudor so on indefinitely. Great? A man may take to drink because he feels himself to be a failure, and biology coursework then fail all the resume more completely because he drinks. It is rather the same thing that is happening to the English language. It becomes ugly and inaccurate because our thoughts are foolish, but the simple essay about day slovenliness of our language makes it easier for great, us to ray bradbury essays have foolish thoughts.
The point is great, that the process is reversible. Modern English, especially written English, is full of bad habits which spread by imitation and help which can be avoided if one is great, willing to coursework take the necessary trouble. If one gets rid of these habits one can think more clearly, and to think clearly is a necessary first step toward political regeneration: so that the fight against bad English is resume, not frivolous and is not the exclusive concern of professional writers. I will come back to defining this presently, and I hope that by that time the meaning of what I have said here will have become clearer. Great? Meanwhile, here are five specimens of the critical English language as it is now habitually written.
These five passages have not been picked out because they are especially bad — I could have quoted far worse if I had chosen — but because they illustrate various of the mental vices from which we now suffer. They are a little below the average, but are fairly representative examples. I number them so that I can refer back to them when necessary: 1. Resume? I am not, indeed, sure whether it is not true to say that the Milton who once seemed not unlike a seventeenth-century Shelley had not become, out of an experience ever more bitter in each year, more alien [sic] to the founder of that Jesuit sect which nothing could induce him to essay tolerate. Professor Harold Laski (Essay in Freedom of resume Expression ) 2. Above all, we cannot play ducks and drakes with a native battery of idioms which prescribes egregious collocations of vocables as the Basic put up with for tolerate , or put at a loss for bewilder . Professor Lancelot Hogben ( Interglossia ) 3. On the one side we have the free personality: by definition it is not neurotic, for it has neither conflict nor dream. Its desires, such as they are, are transparent, for they are just what institutional approval keeps in the forefront of consciousness; another institutional pattern would alter their number and intensity; there is little in them that is natural, irreducible, or culturally dangerous. But on the other side , the intelligence essay social bond itself is great, nothing but the mutual reflection of these self-secure integrities. Recall the definition of essay about day love. Is not this the very picture of a small academic? Where is there a place in this hall of mirrors for either personality or fraternity?
Essay on resume, psychology in Politics (New York) 4. All the ‘best people’ from the gentlemen's clubs, and all the frantic fascist captains, united in simple essay sports, common hatred of Socialism and bestial horror at the rising tide of the mass revolutionary movement, have turned to acts of provocation, to foul incendiarism, to medieval legends of poisoned wells, to legalize their own destruction of proletarian organizations, and rouse the agitated petty-bourgeoise to chauvinistic fervor on resume great, behalf of the day fight against the revolutionary way out of the crisis. 5. If a new spirit is to be infused into this old country, there is one thorny and contentious reform which must be tackled, and that is the humanization and galvanization of the B.B.C. Timidity here will bespeak canker and resume great atrophy of the soul. The heart of Britain may be sound and of strong beat, for net resume com, instance, but the British lion's roar at present is like that of Bottom in Shakespeare's A Midsummer Night's Dream — as gentle as any sucking dove. Resume? A virile new Britain cannot continue indefinitely to be traduced in the eyes or rather ears, of the world by the effete languors of Langham Place, brazenly masquerading as ‘standard English’.
When the Voice of Britain is heard at nine o'clock, better far and infinitely less ludicrous to hear aitches honestly dropped than the present priggish, inflated, inhibited, school-ma'amish arch braying of blameless bashful mewing maidens! Letter in Tribune. Each of these passages has faults of its own, but, quite apart from avoidable ugliness, two qualities are common to all of them. The first is staleness of imagery; the other is lack of precision. The writer either has a meaning and cannot express it, or he inadvertently says something else, or he is almost indifferent as to whether his words mean anything or not. This mixture of vagueness and sheer incompetence is the most marked characteristic of modern English prose, and college writing especially of any kind of political writing. As soon as certain topics are raised, the resume great concrete melts into the abstract and biology no one seems able to think of turns of speech that are not hackneyed: prose consists less and great less of coursework words chosen for the sake of their meaning, and resume more and more of phrases tacked together like the sections of a prefabricated hen-house. I list below, with notes and examples, various of the tricks by means of which the work of prose-construction is habitually dodged. DYING METAPHORS. A newly invented metaphor assists thought by evoking a visual image, while on the other hand a metaphor which is technically ‘dead’ (e. g. iron resolution) has in effect reverted to being an ordinary word and can generally be used without loss of good creative writing programs vividness.
But in between these two classes there is great, a huge dump of worn-out metaphors which have lost all evocative power and are merely used because they save people the trouble of inventing phrases for themselves. Examples are: Ring the changes on, take up the net resume com cudgel for, toe the line, ride roughshod over, stand shoulder to resume shoulder with, play into the hands of, no axe to grind, grist to the mill, fishing in ray bradbury critical essays, troubled waters, on the order of the day, Achilles’ heel, swan song, hotbed . Many of these are used without knowledge of their meaning (what is a ‘rift’, for resume, instance?), and biology coursework incompatible metaphors are frequently mixed, a sure sign that the writer is not interested in what he is great, saying. Net Resume Com? Some metaphors now current have been twisted out of their original meaning without those who use them even being aware of the fact. For example, toe the resume line is sometimes written as tow the line . Another example is the hammer and the anvil , now always used with the implication that the net resume com anvil gets the worst of it. In real life it is always the anvil that breaks the hammer, never the other way about: a writer who stopped to think what he was saying would avoid perverting the original phrase. OPERATORS OR VERBAL FALSE LIMBS. These save the trouble of picking out great, appropriate verbs and nouns, and at the same time pad each sentence with extra syllables which give it an appearance of good college creative writing symmetry. Characteristic phrases are render inoperative, militate against, make contact with, be subjected to, give rise to, give grounds for, have the effect of, play a leading part (role) in, make itself felt, take effect, exhibit a tendency to, serve the purpose of, etc., etc. The keynote is the elimination of simple verbs.
Instead of great being a single word, such as break, stop, spoil, mend, kill, a verb becomes a phrase , made up of a noun or adjective tacked on to some general-purpose verb such as prove, serve, form, play, render . In addition, the passive voice is wherever possible used in preference to about sports day the active, and noun constructions are used instead of gerunds ( by examination of instead of by examining ). The range of verbs is resume great, further cut down by means of the good -ize and de- formations, and resume the banal statements are given an help appearance of profundity by means of the not un- formation. Simple conjunctions and prepositions are replaced by great such phrases as with respect to, having regard to, the fact that, by dint of, in view of, in the interests of, on the hypothesis that ; and the ends of sentences are saved by anticlimax by such resounding commonplaces as greatly to be desired, cannot be left out of account, a development to be expected in the near future, deserving of serious consideration, brought to a satisfactory conclusion, and so on and so forth. PRETENTIOUS DICTION. Words like phenomenon, element, individual (as noun), objective, categorical, effective, virtual, basic, primary, promote, constitute, exhibit, exploit, utilize, eliminate, liquidate, are used to net resume com dress up a simple statement and give an air of scientific impartiality to biased judgements. Adjectives like epoch-making, epic, historic, unforgettable, triumphant, age-old, inevitable, inexorable, veritable, are used to dignify the resume sordid process of international politics, while writing that aims at essay glorifying war usually takes on great, an archaic colour, its characteristic words being: realm, throne, chariot, mailed fist, trident, sword, shield, buckler, banner, jackboot, clarion.
Foreign words and expressions such as cul de sac, ancien regime, deus ex machina, mutatis mutandis, status quo, gleichschaltung, weltanschauung, are used to give an air of net resume com culture and elegance. Except for the useful abbreviations i. e., e. Great? g. and etc., there is no real need for intelligence essay, any of the hundreds of foreign phrases now current in the English language. Great? Bad writers, and especially scientific, political, and sociological writers, are nearly always haunted by day the notion that Latin or Greek words are grander than Saxon ones, and unnecessary words like expedite, ameliorate, predict, extraneous, deracinated, clandestine, subaqueous, and hundreds of others constantly gain ground from their Anglo-Saxon numbers (1) . Resume? The jargon peculiar to Marxist writing ( hyena, hangman, cannibal, petty bourgeois, these gentry, lackey, flunkey, mad dog, White Guard, etc.) consists largely of words translated from Russian, German, or French; but the normal way of coining a new word is to on osmosis use Latin or Greek root with the appropriate affix and, where necessary, the size formation. Resume Great? It is often easier to make up words of biology coursework on osmosis this kind ( deregionalize, impermissible, extramarital, non-fragmentary and so forth) than to think up the English words that will cover one's meaning. The result, in resume great, general, is an increase in slovenliness and vagueness.
MEANINGLESS WORDS. Good College Writing Programs? In certain kinds of writing, particularly in art criticism and literary criticism, it is normal to come across long passages which are almost completely lacking in meaning (2) . Resume? Words like romantic, plastic, values, human, dead, sentimental, natural, vitality, as used in art criticism, are strictly meaningless, in the sense that they not only do not point to any discoverable object, but are hardly ever expected to do so by the reader. When one critic writes, ‘The outstanding feature of Mr. X's work is its living quality’, while another writes, ‘The immediately striking thing about Mr. X's work is its peculiar deadness’, the reader accepts this as a simple difference opinion. If words like black and white were involved, instead of the jargon words dead and living , he would see at once that language was being used in an improper way. Many political words are similarly abused. The word Fascism has now no meaning except in so far as it signifies ‘something not desirable’. The words democracy, socialism, freedom, patriotic, realistic, justice have each of defining intelligence essay them several different meanings which cannot be reconciled with one another. In the case of a word like democracy , not only is there no agreed definition, but the attempt to make one is resisted from all sides. Great? It is good creative programs, almost universally felt that when we call a country democratic we are praising it: consequently the defenders of resume every kind of regime claim that it is a democracy, and fear that they might have to stop using that word if it were tied down to any one meaning.
Words of this kind are often used in a consciously dishonest way. That is, the person who uses them has his own private definition, but allows his hearer to think he means something quite different. About? Statements like Marshal Petain was a true patriot, The Soviet press is the freest in resume, the world, The Catholic Church is opposed to persecution, are almost always made with intent to deceive. Other words used in defining essay, variable meanings, in resume great, most cases more or less dishonestly, are: class, totalitarian, science, progressive, reactionary, bourgeois, equality. Now that I have made this catalogue of swindles and perversions, let me give another example of the ray bradbury kind of writing that they lead to. This time it must of its nature be an imaginary one.
I am going to translate a passage of resume great good English into modern English of the worst sort. Here is a well-known verse from intelligence essay, Ecclesiastes : I returned and saw under the sun, that the race is not to the swift, nor the battle to the strong, neither yet bread to the wise, nor yet riches to men of understanding, nor yet favour to men of skill; but time and chance happeneth to them all. Here it is in modern English: Objective considerations of contemporary phenomena compel the conclusion that success or failure in competitive activities exhibits no tendency to be commensurate with innate capacity, but that a considerable element of the unpredictable must invariably be taken into great account. This is a parody, but not a very gross one. Exhibit (3) above, for instance, contains several patches of the same kind of English. It will be seen that I have not made a full translation. The beginning and ending of the sentence follow the original meaning fairly closely, but in the middle the net resume com concrete illustrations — race, battle, bread — dissolve into the vague phrases ‘success or failure in competitive activities’. Great? This had to be so, because no modern writer of the kind I am discussing — no one capable of using phrases like ‘objective considerations of contemporary phenomena’ — would ever tabulate his thoughts in that precise and detailed way. The whole tendency of ray bradbury essays modern prose is away from concreteness.
Now analyze these two sentences a little more closely. The first contains forty-nine words but only great sixty syllables, and all its words are those of everyday life. College Creative Writing? The second contains thirty-eight words of ninety syllables: eighteen of those words are from Latin roots, and one from Greek. The first sentence contains six vivid images, and only one phrase (‘time and chance’) that could be called vague. The second contains not a single fresh, arresting phrase, and in spite of its ninety syllables it gives only a shortened version of the meaning contained in the first. Yet without a doubt it is the second kind of sentence that is gaining ground in modern English. I do not want to exaggerate. This kind of writing is not yet universal, and outcrops of simplicity will occur here and there in the worst-written page. Still, if you or I were told to write a few lines on resume great, the uncertainty of human fortunes, we should probably come much nearer to my imaginary sentence than to the one from Ecclesiastes . As I have tried to show, modern writing at its worst does not consist in defining essay, picking out words for the sake of their meaning and inventing images in order to make the meaning clearer.
It consists in gumming together long strips of words which have already been set in great, order by programs someone else, and making the results presentable by resume sheer humbug. The attraction of this way of writing is that it is easy. It is easier — even quicker, once you have the habit — to say In my opinion it is net resume com, not an unjustifiable assumption that than to great say I think . If you use ready-made phrases, you not only don't have to hunt about for the words; you also don't have to critical bother with the great rhythms of your sentences since these phrases are generally so arranged as to be more or less euphonious. When you are composing in a hurry — when you are dictating to college writing programs a stenographer, for instance, or making a public speech — it is natural to fall into a pretentious, Latinized style. Tags like a consideration which we should do well to bear in mind or a conclusion to which all of us would readily assent will save many a sentence from coming down with a bump. By using stale metaphors, similes, and idioms, you save much mental effort, at the cost of leaving your meaning vague, not only for your reader but for great, yourself. This is the significance of mixed metaphors. The sole aim of a metaphor is to call up a visual image.
When these images clash — as in intelligence, The Fascist octopus has sung its swan song, the jackboot is thrown into the melting pot — it can be taken as certain that the writer is resume, not seeing a mental image of the objects he is naming; in tudor homework help, other words he is not really thinking. Look again at the examples I gave at the beginning of this essay. Great? Professor Laski (1) uses five negatives in fifty three words. One of these is good creative, superfluous, making nonsense of the whole passage, and in addition there is the slip — alien for resume great, akin — making further nonsense, and several avoidable pieces of clumsiness which increase the general vagueness. Professor Hogben (2) plays ducks and drakes with a battery which is able to write prescriptions, and, while disapproving of the everyday phrase put up with , is unwilling to look egregious up in the dictionary and see what it means; (3), if one takes an uncharitable attitude towards it, is simply meaningless: probably one could work out its intended meaning by reading the whole of the article in which it occurs. In (4), the writer knows more or less what he wants to intelligence say, but an accumulation of stale phrases chokes him like tea leaves blocking a sink. In (5), words and meaning have almost parted company. People who write in this manner usually have a general emotional meaning — they dislike one thing and want to express solidarity with another — but they are not interested in the detail of what they are saying. A scrupulous writer, in every sentence that he writes, will ask himself at least four questions, thus: What am I trying to say? What words will express it? What image or idiom will make it clearer?
Is this image fresh enough to have an effect? And he will probably ask himself two more: Could I put it more shortly? Have I said anything that is avoidably ugly? But you are not obliged to go to all this trouble. You can shirk it by simply throwing your mind open and letting the ready-made phrases come crowding in. The will construct your sentences for you — even think your thoughts for you, to a certain extent — and at need they will perform the important service of partially concealing your meaning even from yourself.
It is at this point that the special connection between politics and the debasement of language becomes clear. In our time it is broadly true that political writing is bad writing. Where it is great, not true, it will generally be found that the writer is some kind of rebel, expressing his private opinions and not a ‘party line’. Net Resume Com? Orthodoxy, of whatever colour, seems to resume demand a lifeless, imitative style. The political dialects to be found in pamphlets, leading articles, manifestos, White papers and creative writing programs the speeches of great undersecretaries do, of course, vary from simple essay, party to resume party, but they are all alike in that one almost never finds in them a fresh, vivid, homemade turn of speech. When one watches some tired hack on the platform mechanically repeating the familiar phrases — bestial, atrocities, iron heel, bloodstained tyranny, free peoples of the world, stand shoulder to tudor homework help shoulder — one often has a curious feeling that one is not watching a live human being but some kind of dummy: a feeling which suddenly becomes stronger at moments when the light catches the speaker's spectacles and turns them into blank discs which seem to have no eyes behind them. And this is not altogether fanciful. A speaker who uses that kind of phraseology has gone some distance toward turning himself into a machine. The appropriate noises are coming out of his larynx, but his brain is not involved, as it would be if he were choosing his words for himself. Resume? If the speech he is college writing programs, making is one that he is resume, accustomed to homework make over resume great, and over again, he may be almost unconscious of what he is saying, as one is when one utters the net resume com responses in church. And this reduced state of consciousness, if not indispensable, is at any rate favourable to political conformity.
In our time, political speech and writing are largely the defence of the indefensible. Things like the continuance of British rule in India, the Russian purges and deportations, the dropping of the atom bombs on Japan, can indeed be defended, but only by arguments which are too brutal for most people to face, and which do not square with the professed aims of the political parties. Thus political language has to consist largely of euphemism, question-begging and sheer cloudy vagueness. Defenceless villages are bombarded from the air, the great inhabitants driven out into the countryside, the good creative writing programs cattle machine-gunned, the huts set on fire with incendiary bullets: this is great, called pacification . Millions of peasants are robbed of simple essay about their farms and sent trudging along the roads with no more than they can carry: this is called transfer of population or rectification of frontiers . People are imprisoned for years without trial, or shot in the back of the neck or sent to die of scurvy in resume, Arctic lumber camps: this is called elimination of unreliable elements . Such phraseology is needed if one wants to name things without calling up mental pictures of them. Consider for instance some comfortable English professor defending Russian totalitarianism. He cannot say outright, ‘I believe in killing off your opponents when you can get good results by doing so’. Programs? Probably, therefore, he will say something like this: ‘While freely conceding that the Soviet regime exhibits certain features which the humanitarian may be inclined to deplore, we must, I think, agree that a certain curtailment of the resume great right to political opposition is an unavoidable concomitant of transitional periods, and that the rigors which the Russian people have been called upon to undergo have been amply justified in simple sports, the sphere of concrete achievement.’
The inflated style itself is a kind of euphemism. A mass of resume great Latin words falls upon tudor the facts like soft snow, blurring the outline and covering up all the resume great details. The great enemy of essay clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns as it were instinctively to resume long words and exhausted idioms, like a cuttlefish spurting out ink. In our age there is no such thing as ‘keeping out of politics’. All issues are political issues, and politics itself is a mass of lies, evasions, folly, hatred, and net resume com schizophrenia. When the general atmosphere is bad, language must suffer. I should expect to find — this is a guess which I have not sufficient knowledge to great verify — that the German, Russian and Italian languages have all deteriorated in the last ten or fifteen years, as a result of biology dictatorship.
But if thought corrupts language, language can also corrupt thought. Great? A bad usage can spread by tudor homework tradition and imitation even among people who should and do know better. The debased language that I have been discussing is in some ways very convenient. Phrases like a not unjustifiable assumption, leaves much to be desired, would serve no good purpose, a consideration which we should do well to bear in mind, are a continuous temptation, a packet of aspirins always at one's elbow. Look back through this essay, and for certain you will find that I have again and again committed the very faults I am protesting against. By this morning's post I have received a pamphlet dealing with conditions in Germany. The author tells me that he ‘felt impelled’ to resume great write it. I open it at random, and here is almost the on osmosis first sentence I see: ‘[The Allies] have an resume opportunity not only of achieving a radical transformation of Germany's social and political structure in such a way as to avoid a nationalistic reaction in Germany itself, but at ray bradbury critical the same time of laying the foundations of a co-operative and unified Europe.’ You see, he ‘feels impelled’ to resume great write — feels, presumably, that he has something new to say — and yet his words, like cavalry horses answering the essay bugle, group themselves automatically into resume great the familiar dreary pattern.
This invasion of one's mind by ready-made phrases ( lay the foundations, achieve a radical transformation ) can only help be prevented if one is constantly on guard against them, and every such phrase anaesthetizes a portion of resume one's brain. I said earlier that the decadence of our language is probably curable. Tudor Homework Help? Those who deny this would argue, if they produced an argument at all, that language merely reflects existing social conditions, and great that we cannot influence its development by any direct tinkering with words and constructions. So far as the general tone or spirit of a language goes, this may be true, but it is not true in detail. Silly words and expressions have often disappeared, not through any evolutionary process but owing to the conscious action of a minority. Two recent examples were explore every avenue and leave no stone unturned , which were killed by the jeers of a few journalists. Homework? There is a long list of great flyblown metaphors which could similarly be got rid of if enough people would interest themselves in the job; and it should also be possible to laugh the not un- formation out of critical essays existence (3) , to reduce the amount of Latin and Greek in great, the average sentence, to ray bradbury critical essays drive out resume great, foreign phrases and strayed scientific words, and, in essay sports, general, to make pretentiousness unfashionable. But all these are minor points. The defence of the English language implies more than this, and perhaps it is best to start by saying what it does not imply.
To begin with it has nothing to do with archaism, with the salvaging of obsolete words and turns of speech, or with the setting up of a ‘standard English’ which must never be departed from. On the contrary, it is especially concerned with the resume scrapping of homework every word or idiom which has outworn its usefulness. It has nothing to do with correct grammar and syntax, which are of no importance so long as one makes one's meaning clear, or with the avoidance of Americanisms, or with having what is called a ‘good prose style’. On the other hand, it is resume great, not concerned with fake simplicity and the attempt to intelligence essay make written English colloquial. Nor does it even imply in resume great, every case preferring the Saxon word to the Latin one, though it does imply using the fewest and shortest words that will cover one's meaning. What is above all needed is to tudor let the meaning choose the word, and not the other way around.
In prose, the worst thing one can do with words is surrender to them. When you think of a concrete object, you think wordlessly, and great then, if you want to describe the thing you have been visualising you probably hunt about until you find the exact words that seem to fit it. When you think of something abstract you are more inclined to use words from the start, and ray bradbury unless you make a conscious effort to prevent it, the existing dialect will come rushing in and do the job for you, at the expense of blurring or even changing your meaning. Probably it is better to put off using words as long as possible and get one's meaning as clear as one can through pictures and sensations. Afterward one can choose — not simply accept — the resume phrases that will best cover the intelligence meaning, and then switch round and decide what impressions one's words are likely to make on another person. Great? This last effort of the mind cuts out all stale or mixed images, all prefabricated phrases, needless repetitions, and humbug and vagueness generally. But one can often be in doubt about the effect of a word or a phrase, and one needs rules that one can rely on coursework, when instinct fails.
I think the following rules will cover most cases: Never use a metaphor, simile, or other figure of resume great speech which you are used to seeing in print. Never use a long word where a short one will do. If it is possible to cut a word out, always cut it out. Never use the passive where you can use the active. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent. Break any of these rules sooner than say anything outright barbarous. These rules sound elementary, and so they are, but they demand a deep change of attitude in anyone who has grown used to writing in the style now fashionable. Intelligence Essay? One could keep all of them and resume great still write bad English, but one could not write the essays kind of stuff that I quoted in those five specimens at the beginning of this article. I have not here been considering the literary use of resume great language, but merely language as an instrument for expressing and not for concealing or preventing thought.
Stuart Chase and others have come near to on osmosis claiming that all abstract words are meaningless, and resume have used this as a pretext for advocating a kind of writing programs political quietism. Since you don't know what Fascism is, how can you struggle against Fascism? One need not swallow such absurdities as this, but one ought to recognise that the resume present political chaos is connected with the decay of language, and that one can probably bring about some improvement by starting at the verbal end. If you simplify your English, you are freed from the worst follies of orthodoxy. You cannot speak any of the necessary dialects, and when you make a stupid remark its stupidity will be obvious, even to yourself. Political language — and simple about sports with variations this is true of all political parties, from resume, Conservatives to Anarchists — is designed to good college creative writing make lies sound truthful and murder respectable, and to give an appearance of solidity to resume pure wind. One cannot change this all in a moment, but one can at least change one's own habits, and from time to time one can even, if one jeers loudly enough, send some worn-out and useless phrase — some jackboot, Achilles’ heel, hotbed, melting pot, acid test, veritable inferno, or other lump of verbal refuse — into the dustbin where it belongs. George Orwell: ‘Politics and the English Language’
First published: Horizon . — GB, London. — April 1946. Reprinted: — ‘Shooting an Elephant and Other Essays’. — 1950. — ‘The Orwell Reader, Fiction, Essays, and Reportage’ — 1956. — ‘Collected Essays’. — 1961. Homework? — ‘Decline of the English Murder and Other Essays’. Resume? — 1965. — ‘The Collected Essays, Journalism and Letters of George Orwell’. — 1968.
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Porsche Evolution To International Company. This paper examines the emergence, growth and development of the Porsche motor company. The paper establishes that Porsche arose from resume great, humble beginnings way back in defining 1931. The company has developed and attained international status with specialty in the production of sports cars. However, the transition has not been smooth all along. The company has remained competent as exemplified by its classy productions. Through market segmentation, the company has cut a niche for great itself. This study further examines the reasons for the company’s internationalization, success and net resume com, failure. The paper concludes that the company has relatively r.
Need essay sample on Porsche Evolution To International Company ? We will write a custom essay sample specifically for you for resume only $13.90/page. . Help. egistered remarkable growth during its short time in business. Introduction Ferry Porsche, Max Hoffman and Johnny got together in 1950 to engineer the production of the first Porsche 356 in New York. By 1951, thirty-two cars had been imported to the United States. In 1954, thirty percent of Porsche production was under Hoffman. This catered for the eastern part of the American market as the California section was ably addressed by von Neumann. The three entrepreneurs knew that to market a car, it was necessary to get outside Europe and locate a vibrant one elsewhere. The United States of America offered this proposition. Consequently, the venture has proved a worthwhile exercise as the company grew from strength to resume strength.
Emerging after world war two, the biology coursework on osmosis, United States market was the resume great, most affluent place because the on osmosis, effects of the war had adversely hit Europe. Great. In 1998, PCNA chose to move its home away from Reno, Nev. to defining intelligence essay Atlanta in great Sandy Springs. This shift was attributed to the business attitude of the Atlanta area. This is underscored by the realization that Atlanta is internationally recognized, enjoys flair and good creative, its proximity to access points like airports remains unquestionable. Since the making of the headquarter move, the company has enjoyed more success in the country than ever witnessed before. In 2007, Porsche announced a marked improvement on its sales in the United States. Selling a total of thirty four thousand six hundred cars represented a near double increase in great its sales over a decade. Besides its headquarters operations, Porsche runs a Logistic Services enter next to the regional airport, which serves the entire area. The car dealer mostly imports its products from Germany via the Brunswick Port in Georgia. The Porsche Company has been characterized by strong growth leading to solid benefits to the society.
While other car dealers have been forced to downsize, Porsche has been creating jobs. History of the company Porsche was founded in 1931 as an good creative, engineering office. The founder, Ferdinand Porsche, had gathered enough experience while serving in the military during the First World War. Further, Ferdinand worked for great a number of firms as a constructing engineer. At the turn of the good, 1930 year, Porsche opened an engineering office, which later transformed into ‘Dr. Ing. H. c. F. Porsche GmbH’ in resume 1931.
At this consultancy, Porsche was able to produce racing cars used by Auto Union. On Osmosis. Porsche later made a notable contribution towards the great, construction of the defining essay, Volkswagen. The year 1937 witnessed the change of the legal status of the organization, as it became a private group by the name German: KG. In the period between 1944 and 1950, the company relocated to Austria. It is at Austria where Ferry Porsche made the resume great, first Porsche car called ‘the 356 Nr. 1 Roadster’.
In 1947, Ferry Porsche, the son of biology on osmosis, Ferdinand Porsche took over the chair from the father. This took place in the absence of Ferdinand who was in prison in France. Ferry took up half of the company shares and went ahead to put up the sports car dealer under the resume great, current trade name. Ferdinand’s daughter, Louise Piech, inherited the other half of the shares. The husband to Louise Piech, Anton Piech, became the director and factory manager of the Volkswagen GmbH stationed at Wolfsburg.
As time went, the personalized nature of family interactions led to intelligence controversies. As a result, in 1972, ferry Porsche and Louise Piech made a decision that family members could not take art in the management of the company. The ‘Dr. Great. Ing. h. c. F. Porsche’ group was changed to about a corporation by the name German: Aktiengesellschaft AG. One grandson, Ferdinand Piech had to quit management to find a personal outfit to pave way for the growth of the company. The proposed take over of its closest partner, the Volkswagen in 2007 saw the company reform its structure. The Dr Ing. Great. h. c. F. Porsche AG changed to net resume com a holding company, Porsche Automobil Holding SE. on the other and, Dr Ing. h. c. Resume. F. Porsche AG was formed as an operating company. Defining Intelligence. By September 2008, Porsche held 35.
14 stake in the Volkswagen AG. porsche later increased its stake in the company to 50. 76 percent and still harbors plans to increase it to seventy five percent. The attempt to take over the Volkswagen has led to compiling of debts for the group. The debts were aggravated by increasing taxes based on the huge profits made by the Volkswagen Company. As at July 2009, the Porsche Company was facing debts in excess of great, ten billion Euros. This pushed the company’s board into making concessions with the Qatar Investment Authority concerning funds. This deal paved way for the injection of funds and the subsequent merger between Porsche and writing programs, Volkswagen in July 2009. Michael Plant was to replace Wendellin Wiedeking as the CEO. Reasons for internationalization The drive for growth for growth presents the main reason behind the internationalization of the Porsche group. As in the case of any business entity, growth and development forms the basis upon which success is attained. Germany alone could not offer the company the resume great, much-fancied development.
Even the larger European market could only serve as a launch pad towards growth. Coupled with this, the collapse of the World War 2 meant that Europe after exhaustions did not present fertile grounds for marketing. The continent had been spoiled and destroyed by about sports, war. As a result, it was incumbent upon the Porsche group to look for better hunting grounds. Following this, the Porsche Company was forced to move and seek market in the more affluent places in the name of the United States of America. Resume Great. Family interactions with management proved an good creative writing programs, obstacle towards attaining company growth.
To address the resume, issue, the Porsche family chose to disengage family from management. Tudor Help. This paved way for resume great entry into the company by other individuals with different ideas leading to the growth of the about sports day, company further. For instance, the Wiedeking strategy of risk management encouraging sub-contracting meant that the company operated at great an international level. The acquisition of the Volkswagen Company by Porsche led to an emergence of debt problems. This was due to an increase in tudor help taxation debts. The debts soared because the Volkswagen group was a high profit-making firm. The subsequent plunging of resume, Porsche into debt occasioned the essay, need to go international. Resume. The Qatar Investment Authority extended a rescue package to the company and in the process underscored the movement of the company into the international stage. The growth strategy of the company based on this paper is the premised on acquisition. The Porsche Company worked hard to attain a controlling share in coursework the Volkswagen group. This implies that the company was expanding on its ownership since the Volkswagen Company was internationally based though Germany owners had control of the company.
Simply put, acquisition presents one way of going international. The Porsche group by resume, acquiring the Volkswagen in a bid to grow thus paves way for further internationalization. Markets have become saturated. The traditional markets, which were the mainstay of businesses, can no longer be relied upon. This does not however indicate an absence of growth opportunities. The markets have contracted and call for specialized skills in production and marketingDev and Don, 2005). The Porsche group aware of this scenario was bound to rethink its position. Coursework On Osmosis. It is therefore not surprising that the company had to go international. Reasons for resume great success Market segmentation The Porsche group was successful based on its ability to segment the market. The company focused on the production of classy utility car sports cars.
The Volkswagen for instance stands for daily reliability, practicability, quality and the general focus on the middle class image. Porsche focuses on the premium segment whereas the Volkswagen zeroes in on the middle level market. On Osmosis. The Volkswagen has tried to resume great diversify into biology on osmosis, the posh segment as exemplified by the production of the Phaeton car. This was however unsuccessful. The business model of the Porsche Company is premised on a concisely defined, long-lasting product and brand strategy. The strategy, the great, focalization on the affluent segment zeroes in on performance, emotion and sportiness. All Porsche products are geared towards serving the biology coursework on osmosis, sports segment. The model consists of four main products marketed under the brand Boxster, Cayman.
Today Porsche’s product portfolio consists of resume great, 4 main models, all designed for the sports car luxury segment and marketed under the same brand: 911, Boxster, Cayenne and Cayman. Net Resume Com. Cayenne and 911. Great. This indicates that the company has followed a niche strategy in the industry. Despite engaging in diversification, the college programs, company has remained in great its niche. By using a single basic car model, economies of scale and scope were generated. The strategy by the company was programmed to generate increments in company growth. The perfect balance struck between product variations and economic expansion underlies the main element of the net resume com, group’s growth strategy. The Porsche product 911 exemplifies this approach.
The car model is a representation of twelve independent models and two types of engines and resume, carriages and four performance based variations. Management of capacity is critical towards attainting success in any business. In the automobile industry, capacity utilization is necessary in achieving business goals. In the initial stages, Porsche workers turned up for work in shifts. Net Resume Com. The company also had an over-size intermediate storage and at the same time practiced over-engineering.
Through the resume, strategy of Wiedeking, there is coordination with external suppliers. As such, subcontractors or suppliers develop stores and products at own cost while Porsche incurs limited costs of essay day, fabrication. This strategy thus reduces the crises associated with capacity usage since it maximizes using other entities’ premises while carrying out its productive duties. The strategy also provides for the different models alternation. A dip in one-model sales is substituted or rescued by another. For instance, the resume, Valmet can bail out a decrease in the demand for Cayman. In 2003 and2004, other models compensated for a decline in the demand for Boxster. The adoption of positive communication systems has enabled the car dealer to gain in the market. Through positive communication and the Wiedeking strategy lowers any risks which may emerge as a result of negative attributes on programs, the brand.
The top manager uses his public appearances showing rough edges and trying to resume imitate an image of manhood in the automobile industry. While this may be untrue, the picture sends a clear message that the company is strong enough. The reasons for Porsche success are numerous as this paper highlights. It has a strong brand name, it focuses on high quality production, focalization on a profitable segment, has high financial base, it effectively manages its risks, it encourages operations based on flexibility and has personalized its brand and Wiedeking. Reasons for failure The crisis in the gulf region, increasing oil prices and the decrease of world oil reserves presents factors inhibiting the growth of the company. Net Resume Com. Laws on fumes are being tightened across the world. This is great, aimed to lower the impact of good college creative writing programs, carbon gas emissions. The legislative agenda has led to signing of treaties, which manufacturers need to abide by. Protocols like the one on environmental issues in Kyoto amplify this position.
This affects the development of cars across various fronts. Great. In Germany, the ecological taxation system supports the gasoline prices. Simple Essay Day. This forces consumers to demand for renewable energy sources. Resume Great. This calls for the need to increase investments into college writing, coming up with new sources of energy. Research and resume great, development is an expensive aspect, which highly taxes a company or an entity’s resources.
The focus on the luxury segment of production may be limiting however successful it may have been in the past. The segment narrows down growth opportunities and thus constrains company or business development. The company has not shown the kind of innovation attributable to other industry players. Its capacity to innovate is ray bradbury, seemingly constrained. Resume. The company overly relies on external players to produce most of its parts. This lowers the risks to incur losses but also undermines the potential of the company making it big in business. The dependence on Wiedeking is too much and unacceptable.
While a manager is homework, a dependable person, it is wrongly to fully entrust an individual it the running of a business however bright such a person is. Despite the great appearance of the Porsche cars, there are problems related to great sensitivity. For instance, the Porsche cars remain too sensitive to heat as its parts warp during extreme conditions. Overexposure further leads to brakes failure, which underlies the car’s major problem. The brake rotors are also thinner than other regular ones in the US demanding that they can only be replaced but not repaired. Porsche is an expensive model and as a result, replacing parts is costly to good creative writing programs owners. There is no doubt; individuals with class are the ones who buy these brands of cars.
However, the costs incurred in maintenance may prove an obstacle towards increasing sales. Simply put, individuals do not want extra costs to keep their cars going. Resume Great. The technical problems, which have hit car dealers in the recent past especially the Toyota group has also affected the simple essay about, Porsche Company. The recall of faulty vehicles has characterized the resume, two groups. For instance, one hundred and fifty two Panamera copies sold to Australia were earmarked for repairs on the safety belts. The repairs would address the biology on osmosis, clamping problem for the front seats. Great. The clamping problem could easily lead to separation from jam while coupling or decoupling. At the same time, the seat belt mount could become detached from the system while fastening. The Porsche blamed defective parts from a local dealer for the problem.
Although the recall was the first in the history of the company, such occurrences do not augur well for business. Recalling defective product is sound management practices, however, the damage caused is undesirable. For instance, customers would no longer hold the cars in ray bradbury essays the same esteem before the fiasco. This adversely affects the great, market of the Porsche not only in the Australia but also in the whole world. Conclusion The Porsche Company presents the typical family business evolution into an internationally renowned business entity. As the paper finds, the growth and development of the company has been fast moving since its formation in 1931. Though the company has attained relatively commendable success, it has a long way to go if it harbors any ambitions to dominate the global car business. However, the Porsche market segmentation approach may deny it the chance to attain lead status in net resume com the industry since other brands offer stiff competition. The acquisition of Volkswagen presents a big opportunity for resume Porsche to gain a foothold in the market since the new acquisition serves the middle-income segment of the population. Even though the Volkswagen added problems to the Porsche Company in reference to taxation, the benefits attainable in the long-run remains abundant.
In conclusion, the Porsche group has needs to strengthen its market grip and diversify further in order to rein on the car industry. BIBLIOGRAPHY Audi, ? AG. 2008? Annual? Report, Ingolstadt, Germany, 2009.? Grant, R. M. Contemporary Strategic Analysis.
Blackwell Publishing, London, 2004. Mantle, Jonathan. Car wars: fifty years of greed, treachery, and skulduggery in the global marketplace. Arcade Publishing, 1996, p. Tudor Help. 216. Pettendy, ? M. VW? to? transform? Porsche.?
GoAutoNews? (497), ? (2009, ? 08? 26), ? p.? 9.? Whitwell, ? G. , ? Lukas, ? B. A. and? Doyle,? P.? Marketing? Management: A? strategic? valued? based? approach.? Milton, ? QLD:? John? Wiley? ? Sons, 2003.
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anderson essays We make sure that you and your classmates will excel while supporting each other in reaching beyond conventional thinking and becoming the industry-shaping leaders of tomorrow. Great. All applicants must apply to the MBA program online. Applications will be accepted for simple essay about day fall 2018 starting August 1, 2017. Great. The application fee is $200. Note that we have three admissions rounds, each with its corresponding deadlines and decision release dates. Four-year Bachelor’s Degree or Equivalent.
Candidates must hold a completed undergraduate degree in order to enroll in our MBA program. Usually this is a four-year bachelor's degree, or its equivalent in other countries. International applicants with just a three-year undergraduate degree may be admitted if the Admissions Committee determines that their entire academic profile and overall application are strong enough. You should submit scanned copies of your academic records with your application. Only applicants invited to interview should send us official hard-copy documents upon request. Records needed from schools outside the United States include multiple documents as described on the International Students page. We understand the differing rigor of schools and grading scales around the world, and we always evaluate academics within their own context, without converting them to any other system. Grades on scales other than the American 4.0 standard should NOT be converted for reporting purposes on the application. No discrepancy should exist between what you report and what we see on defining intelligence essay your transcripts. Undergraduate majors of all kinds are welcome in the class: we seek some business and great economics graduates but also engineers, scientists and about day those who studied liberal arts.
Quantitative preparation is key for performance in our core requirements, so all math-related grades (plus the GMAT-quant score) get special scrutiny. Grade trends are important, and we like to see averages that get better over time as undergraduates learn to resume thrive in their chosen major. We give you the benefit of the tudor homework help, doubt for occasional difficulty in classes, but our students tend to show a consistent level of resume great functioning above their peers. If you want to bolster your academic profile, you could complete additional coursework now and submit the transcript with the application for good creative programs consideration. MBA-related classes such as calculus, statistics, accounting or finance are preferred.
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Official scores are required for defining intelligence enrollment but not for applying. Official GRE score reports are sent electronically upon your request from the Educational Testing Service (ETS) to resume great UCLA Anderson MBA Admissions (with the school code 0771). We primarily evaluate your top score, but all scores reported to UCLA Anderson are visible to the Admissions Committee. No minimum GMAT score is required, and the Admissions Committee has the flexibility to consider all scores in the context of your overall academic preparation and management potential. Essays. For further information and testing arrangements, please visit the GMAT or GRE website. Although the great, majority of our students do have full-time work experience, early career and college senior prospective students may still apply. Net Resume Com. We evaluate candidates on their work in resume great any given field after the completion of their undergraduate degree. Backgrounds and college creative writing interests vary widely among our students, but they all share a vision of how the MBA will empower their future. Quality of experience is more important than quantity. We look at your impact in the context of the time you had and the field you're in. Diverse paths lead to resume great business school, and we find that students learn more when we mix people from every type and level of organization.
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A resume must be submitted with the application and should create a compelling summary of your career, ideally on one page but not more than two pages. New applicants are required to submit two recommendations. Reapplicants only need to submit one new recommendation. Resume. Recommendations should be written by individuals who are well acquainted with your performance in a work setting, preferably from a direct supervisor or manager. The recommendations provide us with third-party confirmation and insights into your achievements. You should choose recommenders who will support your candidacy with concrete examples of performance and impact on the organization. Questions from the online recommendation form are shown below and ray bradbury critical essays are for reference only. The Recommendations must be submitted online, not via hard-copy responses to these questions. You must register your recommenders, who then use the confidential online link they receive directly from our online application. Your recommenders also have the option to great upload an additional document if desired. If a recommender does not write in English, the uploaded document can be a certified translation of their comments.
Only two recommendations are accepted per application. Ideally your recommendations should be from net resume com current direct supervisors or managers who are best equipped to answer questions about your leadership, communication, teamwork, initiative and other skills. If you are unable to ask a current supervisor for a recommendation, then you can ask a former boss, a manager from resume great another department, or a consultant or client who knows you well enough to answer the questions insightfully. Academic contacts are not usually able to provide information on defining intelligence essay management potential. Similarly, family members, peers and friends are not appropriate as recommenders.
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For the 20172018 application year (to start in 2018), first-time applicants must respond to great one essay question and one short answer question. Reapplicants are required to respond to the reapplicant essay question. Essay. Essay Question : Describe your short-term and long-term career goals. How can the UCLA Anderson experience add value to your professional development? (500 words maximum) (For applicants who applied for the MBA program in the previous two years) Optional Question: Are there any extenuating circumstances in resume great your profile about which the biology coursework, Admissions Committee should be aware? Please use your best judgment. (250 words maximum) No preference is resume great given in the evaluation process to applicants who submit a response to the optional question. Your essays are the primary way for you to share your perspectives and plans with the Admissions Committee. The best essays are introspective, genuine and succinct in directly answering our questions and responding to defining our topics. You should try to resume great distinguish yourself by showing what makes you different from others who share similar profiles. Personal expression is what we are looking for, not platitudes. Making a strong case for your future plans requires you to first do research on career paths and find one that resonates.
Even if this target will change during business school, your application essays should lay out biology coursework on osmosis, a clear trajectory for short-term and long-term goals. Do this by demonstrating how you expect to build on skills from your past, and those you expect to gain from the great, MBA. Essays are more compelling if they include specific courses, programs, groups, opportunities and activities from writing which you would benefit if admitted to resume great UCLA Anderson. These references are best found through online research, personal discussions and a campus visit (if possible). Content and clarity are key elements, as we seek superior communication skills. Style is ray bradbury critical a consideration, too, although we understand that those who speak other languages may have different manners of great expression in English. We do check your essays for plagiarism, so make sure you always submit your own work. Length does not equal strength. A well-written short essay can have even more impact than a longer essay.
Please try to net resume com respect the word limits indicated above. All essays and short answer responses are to be submitted in written form only. All essays and short answer responses are to great be entered directly in the text box provided in your application. Interviews are conducted on simple about sports day an invitation basis only after submitted applications are reviewed. An interview must be completed to be admitted to resume the program. Interviews are conducted on an invitation-only basis and one is required before admission can be offered. Applications are reread following the interview, comments are added, and help then the resume great, Admissions Committee decides whether to college creative writing programs make an admission offer. Instructions on resume great how to set up an interview are provided at the time of invitation.
Interviews are held on campus, or off campus via Skype, and they last approximately 30 minutes. All interviews carry equal weight; they are conducted by second-year MBA students who are thoroughly trained on our evaluation metrics and on providing current perspectives for candidates. Interviewing on campus allows candidates to see the campus and net resume com visit a class, but there is resume no advantage to interviewing on or off campus. Ray Bradbury Critical Essays. Interviews are blind in order to avoid interviewer bias. Your interviewer will receive a copy of your resume in advance but will not see your application. Questions are straightforward and resume great generally cover topics already addressed in the application, such as reasons for getting an MBA, short-term and long-term career goals, fit with UCLA Anderson and personal interests. Pre-rehearsed speeches do not make for a good interview. Biology Coursework On Osmosis. You should be prepared to succinctly walk your interviewer through your resume in 2 minutes or less so that there is great ample time left to discuss specific areas your interviewer may want to explore with you.
Remember that the word interview implies an exchange of views between people, so be ready with pertinent questions and ray bradbury essays go with the flow of the conversation. Business attire is resume great appropriate for this professional interview, and coursework on osmosis we check photo identification to ensure integrity. After being invited for an interview you should submit official test scores and hard-copy official academic records to us, as described in your interview invitation. Hint: Relax, be genuine and enjoy the opportunity for us to get to know each other. TOEFL or IELTS scores are required of all applicants EXCEPT those from a select list of countries. For more information please refer to UCLA Graduate Division Office English requirements.
Please note that work experience in resume English is not sufficient for a TOEFL/IELTS waiver; the key factor is being educated in English. Applicants who were educated in countries where English is net resume com not the primary spoken language of daily life are required to take the resume, TOEFL or IELTS, no matter the language used at their school. This includes applicants with degrees from multilingual countries such as India, Nigeria, Pakistan and others. No preference is given to defining intelligence either language test and all scores will be evaluated in conjunction with GMAT verbal scores and the AWA (Analytical Writing Assessment) to determine your true proficiency level. Applications cannot be reviewed without complete test scores (as self-reported by you or officially by the testing firm), and applications are only great, reviewed in the round during which your scores are submitted. Ray Bradbury Critical. Official TOEFL score reports are sent electronically upon your request from ETS to UCLA Anderson MBA Admissions (with the School Code 4837-02). Official scores are required for admission but not for applying. IELTS are sent electronically upon your request (with school code University of California, Los Angeles-Anderson School of Management). Work experience in English is not sufficient for a waiver of the language exam requirement. Great. More information on the university's testing rules for all international applicants is available under UCLA Graduate Division's English requirements.
UCLA has minimum fluency standards for sports day graduate admissions as shown here. Reapplicants are those who submitted a completed MBA application within the previous two years (that is, who applied for the MBA program starting in 2016 or 2017) and resume great received a final decision. The process to reapply is streamlined: Create a new application. Indicate on biology on osmosis the Additional Info page of the application that you are a reapplicant. Submit only one new recommendation. Watch for decision notifications according to the standard release schedule. You will be evaluated by resume the same standards as first-time applicants, so there is no disadvantage to reapplying. Simple Essay About. Highlighting progress made since the great, prior application is the best way to get a different result this time. Admission Committee members may see the simple sports, entire previous application to provide context. Standardized test scores (GMAT, GRE, TOEFL and IELTS) remain on resume great file if previously reported, though scores are subject to expiration dates.
You may submit new test scores if desired and, of course, higher scores make an application more competitive. If you would like to get feedback on your application from the simple essay about day, past season before reapplying, you can email email@example.com between June 1 and resume great June 15 (please put feedback request in the subject line), and we will schedule a telephone feedback session with you in late June. Required Reapplicant Essay Question : Please describe your career progress since you last applied and tudor how you have enhanced your candidacy. Include updates on short-term and long-term career goals, as well as your continued interest in UCLA Anderson. (750 words maximum)
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